New in Nocatee for October 2026: Openings and Local Events

Since late summer, three new businesses have opened in Nocatee: a fast-casual bowl shop, a reformer Pilates studio and a Franco-Italian restaurant. All three are small. You can stop in for a quick meal, a class or a dinner. The larger places, a 15,000-square-foot wine-and-cheese bar, an open-air courtyard with weekend live music and a 44,507-square-foot hardware store, are scheduled for 2027 and 2028. Until they open, the community calendar at 400 Nocatee Center Way remains the main place to gather on an October evening.

Here is what is open, what is coming, and why the developer's long-range plans look a lot like what Nocatee Station Field already does every week.

Open now, and sized for a weeknight

Riviera 89 opened Sept. 18 at 100 Marketside Ave., Suite 305, in Nocatee Town Center, according to the Ponte Vedra Recorder. It is owned by married founders Emeric and Anthony Roy Perruccenio. Anthony is the chef, and he trained with Michelin-starred chef Christian Begyn and in Italy. The menu mixes French and Italian dishes. On the Italian side are customizable pasta, Roman pinsa and a signature ciotola, which is pasta baked inside pizza dough with pistachio pesto, mortadella and burrata. On the French side are steak frites, croque-monsieur and onion soup. Hours are 11 a.m. to 9 p.m. on Sundays and Tuesday through Thursday, and 11 a.m. to 10 p.m. on Fridays and Saturdays. It is closed Mondays, so plan around that if Monday is your night out.

SoFresh held its grand opening Sept. 3 at 75 Irondale Road, Suite 105, in Marketplace at Nocatee. The developer describes chef-crafted bowls, salads, wraps, quesadillas and smoothies, with options for gluten-free, dairy-free, vegan, vegetarian and high-protein diets. It also offers online ordering, pickup, delivery and catering.

BODYBAR Pilates shares the same 75 Irondale Road address, in Unit 203. The studio's online schedule now lists Ponte Vedra classes and open reservations, with sessions running from 5 a.m. through 6 p.m. on the days shown. The Ponte Vedra Recorder identified the franchise owners as Stephanie and Logan Ridley, a husband-and-wife team. The studio has 14 reformers, which the developer says allows a more personalized class, and a retail boutique for athletic wear. BODYBAR Pilates Mandarin is its sister studio.

These three cover lunch, an early class and a weeknight dinner. None of them is built for a crowd of a few hundred on a Saturday night.

The October calendar still runs through Nocatee Center Way

Most of this month's community events take place in the amenity area around Crosswater Hall at 245 Nocatee Center Way and Nocatee Station Field, Paradise Park and Spray Waterpark at 400 Nocatee Center Way. Here is the October lineup from the residents' events calendar:

• Tue., Oct. 6, 9:30 a.m.: Family Story Time at Crosswater Hall, a free event with the St. Johns County Library
• Fri., Oct. 9, 5:30 p.m.: Food Truck Friday at Nocatee Station Field, running until 8 p.m.
• Sat., Oct. 10, 5 p.m.: Yappy Hour at Nocatee Station Field
• Thu., Oct. 15, 6 p.m.: Beer & Bingo at Paradise Park
• Fri., Oct. 16, 7 p.m.: Haunted House Preview Night at Spray Waterpark, where "the Nocatee Asylum" opens its doors
• Sat., Oct. 17, 10 a.m.: Halloween Harvest Farmers Market at Nocatee Station Field, until 1 p.m.
• Fri., Oct. 23, 6:30 p.m.: Noc So Scary Family Halloween Party at Spray Waterpark and Nocatee Station Field
• Wed., Oct. 28, 6 p.m.: UnWined Wednesday, listed at the Nocatee Room at 245 Nocatee Center Way
• Thu., Oct. 29, 7:30 p.m.: Horror Movie Night at Nocatee Station Field, for residents 18 and older
• Fri., Oct. 30, 5:30 p.m.: Food Truck Friday for Halloween weekend at Nocatee Station Field

That adds up to two food truck nights, a farmers market, a wine night, a bingo night, a dog social and two Halloween events, all within a short walk of each other. Nocatee's official site also confirms that a 2026 Fall into Christmas Market is being planned. It is recruiting vendors, but no public date or location has been posted yet.

The commercial plans are building toward the same thing

The developer's July update for Marketplace at Nocatee, the center west of Town Center along Valley Ridge Boulevard, describes the long-range projects in terms that sound a lot like Station Field.

The Hub at Nocatee, planned next to Publix, is described as an "urban marketplace" built around an open-air courtyard, with outdoor seating, weekend live music and events, and a mix of restaurants, shops and services. The developer lists it at 63,225 square feet. The Jacksonville Daily Record described seven buildings totaling 64,152 square feet at 75 Irondale Road. Either way, the opening date is 2028.

Shores Fine Wine & Spirits is planned at about 15,000 square feet, with a wine and cheese bar meant as a casual gathering space, along with beer, wine, spirits and cigars. Its target is late 2027.

Both projects aim to give people a reason to stay instead of running an errand and leaving. Weekend live music, a courtyard and a place to sit with a glass of wine are close to what Food Truck Friday, UnWined Wednesday and Yappy Hour already offer on the amenity grounds.

The timeline, in one place

The near-term items in the middle of that table are all small. The developer projected The Nail Boutique Spa for late October 2026, with manicures, pedicures, and eyebrow and eyelash services. A Daily's with fuel, grab-and-go food and everyday basics is planned for the corner of Valley Ridge Boulevard and Burbank Avenue, in front of Publix. Both dates come from that July update and had not been confirmed when this was written. Easy Açaí is headed to Town Center, with a fall 2026 opening anticipated in the developer's September 8 announcement.

Crosswater Parkway gets a sandwich first, a hardware store later

On the Crosswater side, Firehouse Subs is coming to The Corner Markets at 1035 Crosswater Parkway, Suite A, across from Splash Waterpark. The developer's September 23 announcement gives a late fall 2026 target and describes hot specialty subs with a mural and decor honoring local fire services. A grand opening date had not been set.

A short drive down the parkway, Turner Ace Hardware is a separate project at 1245 Crosswater Parkway. St. Johns County issued its building permit on July 21, 2026, for a 44,507-square-foot project. The only opening target published so far is summer 2027. That date comes from a 2025 report, and the newer permit coverage did not update it.

Public projects follow a similar timeline. The Ponte Vedra Nocatee Regional Park and Nocatee Library at 670 Diego Plains Road broke ground May 1. The county's plans include fields, pickleball courts, a library and a playground, and the county said its sites would begin opening throughout 2027.

The Town Center corner that's still waiting

One Town Center update since the summer: Asado Life, the Argentinian-inspired live-fire concept from owner Nick Carrera, signed a lease for the former Dick's Wings space at 100 Marketside Ave., No. 301. The Ponte Vedra Ledger reported on September 2 that the 3,415-square-foot space still needed buildout and that no Nocatee opening date had been announced. For now, it shares the 100 Marketside Ave. address with Riviera 89, which is already serving in Suite 305.

For the rest of 2026, new places to eat and exercise will keep opening in small storefronts on Irondale Road, Marketside Avenue and Crosswater Parkway. The courtyard, the wine bar and the big hardware store come in 2027 and 2028. In the meantime, Food Truck Friday on Oct. 30 at Nocatee Station Field starts at 5:30 p.m.

At Pamela Hoffman, we follow these openings because they change how Nocatee works week to week, whether that means a new lunch spot on Irondale Road or a hardware store on Crosswater Parkway. If you're wondering how the Marketplace and Crosswater build-out affects your part of Nocatee, Let's Talk About Your Move.