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A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to net a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once we understand your needs, we can better craft your listing strategy. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a pre-listing appraisal.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

I will develop a customized marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic as soon as it is actively listed for sale. 


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. As your Real Estate Advisor, I will assist you in evaluating each offer and making sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or you can pass on the offer.  Your Real Estate Advisor will also guide you on other possible ways to bridge the gap, such as covering some or all of the closing costs, making or opting out of  repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Step 6: Accept an Offer

Once the offer is deemed acceptable, your Real Estate Advisor will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, closing date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. Your Real Estate Advisor will lead efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the title company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the title company closing the transaction for you to sign the final closing documents. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, lawn or trash services, cleaning the home, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.


Please read my review to the end and then give Pamela Hoffman a call – you will not be disappointed. We highly recommend her and consider ourselves extremely lucky and blessed to know her. Pamela Hoffman is so much more than a realtor. We felt as if we were working with a longtime friend or family member. You will not go wrong by using Pamela to help you buy or sell your home. How did we find such a gem?...

— Donna & Philip S.


Local knowledge, Process expertise, Responsiveness, and Negotiation skills Pamela was such an amazing realtor. Not only was she patient with my Wife and I, really taking the time to show us around Jacksonville, give us a taste for the personality of the many different neighborhoods within Jacksonville. She went way above and beyond our expectations throughout every step of the process; Negotiating betwee...

— Nathan W.


Pamela is the best realtor we have ever had the pleasure of working with to buy a home. We bought new construction in FL but lived in NJ. When we first meet Pamela, she listened and asked great questions to get an idea of what we had in our old house and what we wanted in a new house. She is extremely personable and easy to talk to about your dream house. Her knowledge of St. John’s, FL is outstanding. S...

— Maria & Tim S.


A month ago Highly recommend Pam. I have never met a more caring, knowledgeable and personable realtor. She is caring, passionate, realistic and helped us achieve our real estate goals. Both what we needed and wanted. My husband and I had a chaotic year, having to remove our listing due to unforseen medical issues then relist months later. While we were very very nervous to disappoint or upset her with o...

— Cara L.


Working with Pamela was a pleasure. She is very knowledgeable and had a great deal of insight to offer. This housing market was a challenge to say the least, but Pamela was patient with us and made herself available to answer any questions we had with honesty and professionalism which was extremely beneficial. We relocated to Saint Johns from New York. Pre-move Pamela visited homes on our behalf and took...

— John & Maria S.


Pamela is the full package and everything you would want in a realtor. She is poised, professional, quick to respond, easy to get a hold of, knowledgeable, patient, and sharp. She knew what needed to be done to sell our townhome and with her expertise as well as her utilization of professional photography and online platforms that broadened the exposure to potential buyers, our property had an offer on D...

— Jevie S.

Get Your Guide

Are you considering selling your home? Or maybe you're just curious about its value? Download this guide for insights on navigating the selling process. Reach out to schedule a complimentary consultation. 

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Work With Pamela

Pamela Hoffman is a top-performing real estate advisor and licensed broker associate who can expertly guide you through your real estate journey. With over 25 years of sales, leadership, and service experience, Pamela provides exceptional service while also making the real estate process fun.

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